STEAM Carnival
As Art Director at Two Bit Circus, I helped lead marketing productions for STEAM Carnival, an educational entertainment showcase grounded in the STEAM disciplines (Science, Technology, Engineering, Art, and Math) with high-tech games, immersive experiences, and live performances.
While working here, I…
Developed and updated branding for STEAM Carnival 2014 and 2015, which brought over 30,000 attendees to both the 2014 and 2015 three-day event
Led a team in designing digital, print, and social media marketing assets for existing productions and fundraising events
Developed web design wireframes for an effective UI/UX experience and consistently contributed to website development and management
Coordinated and oversaw interviews for art department positions (interns, freelance, contract)
Worked with Fortune 100 clients
Worked collaboratively in a creative environment with team members across all departments
Developed and updated branding for the educational STEAM Carnival 2014 and 2015, which brought over 30,000 attendees to the two three-day events
2014-16 | Art Direction | Branding | Marketing
2014 STEAM Carnival
When I joined the team in 2014, STEAM Carnival was already branded. I was handed brand guidelines from the previous designer and was responsible for its application across all channels for the 3-day event. I produced outbound marketing and advertisements for digital (web, email, socials) and print (magazines, newspapers, event collateral).
2014 GALA PROGRAM: I collaborated with my Creative Director to conceptualize the gala program, which was inspired by IKEA furniture assembly instructions with the goal of using as little copy as possible. I was responsible for the illustrations, design, layout, and printing.
POPULAR MECHANICS AD: I designed a full-page ad for the November issue of Popular Mechanics based on the 2014 brand guidelines. I was responsible for the design, layout, and submitting to print.
2014 BRAND ELEMENTS: This was the extent of the branding I received upon starting as Art Director.
STEAM Carnival Rebrand
In 2015, I was charged with the task of evolving the STEAM Carnival brand from the geometric and more traditional carnival shape language to something punchier, saturated, and “risky”. Our team wanted to avoid the familiar “science is cool” style of marketing and focus on the impact (both literally and metaphorically) that STEAM disciplines have on the world. Science, Technology, Engineering, Art, and Math are magic realized. From this, I created mood boards, brand guidelines, and initial assets for internal use to produce marketing and event collateral.
2015 STEAM Carnival
“Brain Burst” Campaign
Alongside my Creative Director, I led and directed a “Brain Burst” campaign for the 2015 STEAM Carnival event. Our goal was to visualize learning as a “burst” of energy exploding from your mind (in short, visualizing “mind blown”). I directed a photoshoot with four kids ages 12-16 that represented our target market and worked with a contract designer to create the resulting 3D “brain burst” composites based on the updated branding. From these composites, I was able to produce marketing assets and collateral across both the print and digital ad space. This was definitely one of the most exciting projects I’ve worked on!
2015 STEAM Carnival
Event Materials
I was responsible for producing event assets including digital ads (gifs, emails, web, socials) and printed posters (signage, maps, tickets, product packaging) while managing and following multiple brand guidelines. I also collaborated with a contract illustrator to create a t-shirt design that was printed and sold at the event.
