As the Marketing Manager for the med tech startup Blink Device Company, I…

• Advanced the TwitchView2 Brand: I led a company-wide rebranding campaign effort using modern and flexible design systems to shape our brand identity across all mediums (website, print collateral, scrubs, etc.)

• Influenced Product Design: I conducted market research in a competitive landscape and worked closely with the engineering department to advance our GUI system.

• Created All Marketing Assets: I collaborated with our sales and clinical teams to design a range of static and dynamic creative assets including digital ads, social media graphics, email templates, tutorial videos, and event materials for them to use for prospecting and lead generation.

• Defined the Design Process: I turned an inherited smattering of desktop folders into an advanced internal SharePoint asset management system, accessible across marketing, sales, clinical, and leadership teams.

  • Developed a centralized collateral library system so our field teams could order uniform, branded print collateral from headquarters

  • Developed template systems for our brand asset library while maintaining design standards as part of an overall branding strategy

• Managed Trade Shows: I developed a system for managing the 15-20 regional and nationwide trade shows our field team attends every year.

  • Created Custom Kits: Along with a flow chart and internal system for event management, I interviewed our field team to understand pain points with trade shows. From this, I created custom trade show kits that addressed each pain point (read more below).

• Synthesized Market Research: I coordinated with leadership on market research, user experience, customer feedback, and delivery of reports that directed our marketing campaign strategy for 2025.

• Maintained Company Website: I used HubSpot to redesign the entire website within my first 5 months of employment, as well as manage our contact list of over 30k subscribers.

  • Leveraged AI to Manage Translations: Using HubSpot’s Breeze AI tool, I translated the website into 10 languages and worked with distributors to make specific copy edits.

  • Created Gated Content: I collaborated with product experts to create gated content that led to a 30% increase in form submissions via our website.

• Led Creative Direction: I worked cross-functionally to drive our creative vision and explore new opportunities for storytelling.

Hard Skills: Adobe Creative Suite · Keyshot · Figma/XD · Web Design · UI/UX · Event Management · Branding · Market Research · Project Management · Data Visualization · Print Production · Data Visualization · Presentation Design · Advertising · Graphic Design · Animation · AI · Content Generation · Digital Marketing · Microsoft 365 Suite · Social Media Management ·

Soft Skills: Emotional Intelligence · Solution Driven · Effective Communication · Strategy · Collaboration · Leadership · Ideation · Adaptability