Three Point Eight

Three Point Eight is a documentary of one man's bike trip across the continental United States. I created the logo, branding, and business cards.

The wordmark reads “three point eight" and represents the area of the Continental United States: 3.8 million square miles.

The icon reads “3.8" and consists of two mountains with the sun setting behind them. The mountains reflect the landscape of the United States, along with symbolizing obstacles and the effort required to overcome them.

2016 | Logo Design | Branding

Full logo with icon (3.8) and wordmark ("Three Point Eight").

Full logo with icon (3.8) and wordmark ("Three Point Eight").

I expanded on the logo symbol (3.8) to create a bike tread pattern. This was used on business cards, the website, and t-shirts.

I expanded on the logo symbol (3.8) to create a bike tread pattern. This was used on business cards, the website, and t-shirts.

I created content for social media channels, like this gif, using his photography (and some stock).

I created content for social media channels, like this gif, using his photography (and some stock).

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