My client wanted a logo that reflected both his line of work and his personal rugged, “cowboy” style. I created this logo using negative space to create a tree within the “W”, which has western-style spurs on each side. For his business cards, he wanted a more organic feel so we kept the color palette to muted greens and off-white while also incorporating topographic line work reminiscent of tree ring patterns. For his website, we utilized drone videography for the landing.